Custom Hats with Logo: A Budget-Friendly Branding Solution

According to Google Arts and Culture, hats date back as early as 30,000 years ago. Not only do hats protect us from the sun and other elements, but they also help us express our personal styles, so it’s no wonder that these accessories have prevailed throughout time.

Today, they have another use: branding for companies big and small. In fact, they’re a budget-friendly branding solution, which makes them great for businesses that have limited funds.

So why should you get custom hats with your logo to use for marketing purposes? Read on to find out.

Low Cost Per Impression

Cost per impression (CPI) is what it costs for you to reach one potential customer with your branding. Custom promotional hats are among the lowest CPI in regard to promotional products.

This is because a quality hat can be worn hundreds of times by one person. And each time they wear it, they expose your logo to new people, such as their coworkers, other pedestrians, and event attendees.

Plus, a digital ad disappears as soon as you click it, but hats offer repeated, long-term exposure. For example, if you spend $10 on a custom hat and it’s worn 100 times, and seen by 50 people each time, you’ve garnered 5,000 impressions. This means that it only cost you $0.002 per impression!

Affordable Production at Scale

You won’t have to buy each hat by itself; this would cost a fortune. There are companies like Leather Patch Hats that can produce branded caps in large quantities. You’ll get bulk discounts, and the more you buy, the bigger the discount.

For instance, you can get simple logo embroidery or heat transfer printing, which further reduces cost. However, you’ll still maintain quality, so you don’t risk taking a hit to your reputation.

We’d suggest choosing unisex designs and neutral colors. This will maximize visibility and appeal across demographics.

Highly Visible Placement of Your Brand

One of the best things about personalized hats is that your logo sits front and center on them. It’s at eye level during face-to-face interactions, making it hard to ignore. In addition, it stands out in photos and videos.

Because there’s such prominent placement of your logo, logo embroidered hats ensure better brand recall. It also makes it easier for others to identify your company in public settings, and in truth, it makes wearers walking billboards for your company!

Functional and Desirable Items

As we’ve said before, humans have been wearing hats for over 30,000 years. Hats block out the sun’s harmful rays, and we don’t have to strain to see things. They also save you during bad hair days, and they perfectly complement outfits too.

Needless to say, hats are a staple accessory, meaning that people will continue using them for years to come. Whereas if you used brochures or pens for marketing materials, they’ll be tossed or forgotten quickly.

Fits a Wide Range of Industries and Events

Hats are extremely versatile. Look at any industry or event, and you’re sure to find people wearing them.

Your custom logo hats can be appropriate for:

• Trade shows
• Company swag bags
• Fundraisers
• Employee uniforms
• Giveaways or loyalty gifts
• Outdoor events
• Corporate retreats or volunteer events

As for industries, they fit ones like:

• Restaurants
• Real estate
• Construction
• Gyms
• Nonprofits
• Breweries
• Coffee shops

As you can see, there are ample opportunities to show off your brand, and at a lost cost too.

Strengthens Brand Identity and Unity

Hats aren’t just for potential clients; they’re excellent for your own company as well. For example, you can order a set of hats for your team or event crew to wear.

When you have matching branded hats, it creates a cohesive look. Not only does it promote team spirit, but it also makes you look more professional.

Wearing branded hats can increase brand visibility in group settings too. Just imagine how recognizable your business will be at places like festivals, races, or community events!

Minimal Storage and Easy Distribution

Most other branded merchandise can be difficult to store and distribute, such as mugs. But you won’t have to struggle with hats.

They’re lightweight and stackable, so they require little storage space. Once they’re ready to be distributed, they’re also easy to ship or pack in promo kits.

As a result, you’ll have lower logistics costs, especially for online orders or traveling event booths.

Ideal for Social Media Marketing

Branded hats are definitely photo-friendly, meaning that they’re outstanding for online purposes. You can use them in your own team photos to make your brand more recognizable.

In addition, reach out to influencers or customers; send them hats to wear in their Instagram posts. Another idea is to encourage user-generated content by creating a giveaway contest.

The above ideas for social media marketing are incredibly cheap, especially when you have people create content instead of your own team doing it.

Customizable to Fit Your Brand Aesthetic

Every brand is unique, and we understand that. This is why you can get anything from trucker hats to camo hats, meaning that every business can get something that fits.

Examples of what you can customize include:

• Hat style
• Fabric
• Colors to match your brand palette
• Embroidery or printing techniques
• Custom patches or 3D puff embroidery

With this level of customization, even small brands can appear polished and memorable, all without overspending.

Order Custom Hats With Your Logo

If you’ve been stumped on what to do for affordable marketing, then you definitely need to consider custom hats with your logo. They’re a powerful and budget-friendly way to bring awareness and promote team unity, and it has a long-term return on investment (ROI). Plus, they’re stylish and functional, making them irresistible for any wearer.

So if you’re looking for a small investment with big marketing potential, start with personalized hats. They’ll display your logo prominently, and the possibilities are endless for getting your company name out into the world.

Are you now interested in getting custom headwear for your company? Then request a quote from us now. Leather Patch Hats offers free shipping on orders over $499 (in the 48 US continental states).